Recruitment Of Brand Manager At FemiHandbags (FH), Lagos

FemiHandbags (FH) is a bespoke, luxury handbag brand known for its bold colours, vintage-styled silhouettes and excellent craftsmanship.

We are recruiting to fill the position of:

Job Title: Brand Manager

Location: Lagos

About the Job

Branding is an instrumental way to distinguish our brand from the competition. Brand Managers will therefore be responsible for understanding what makes our target audience tick, and for developing market campaigns that will position our brand according to those motivations.

These marketing campaigns will not only drive customer engagement, but will further define our brand’s reputation and image in the marketplace.

The Brand Manager will be focused on achieving brand business objectives in the short and long term.

They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

-Identifying how our brand is currently positioned in the market.

-Designing a research-based brand strategy that will align with the essence and ethos of the brand.

-Defining and managing the brand communication strategy using a variety of tools, media etc.,

-Developing, executing, and managing marketing plans and campaigns aimed at communicating our brand message.

-Promoting brand growth and expansion online and offline.

-Communicating our brand personality by developing various brand messages through different media to drive the brand narrative.

-Measuring and reporting on the success of the various marketing campaigns,

-Using a variety of data to drive volume and profitability.

-Conducting consumer and market research studies in order to identify opportunities.

-Staying current on market trends and competitive activity and anticipating consumer trends in order to keep the brand up to date.

What We’re Looking For / Qualifications

-Have 3 - 5 years of experience in brand management, brand marketing, or marketing management.

-A creative, out-of-the-box thinker and a problem solver,

-A deep knowledge of market research, analytics, and consumer behaviour,

-Possess strong communication skills,

-Possess strong research skills and be able to work well in cross-functional environments,

-Possess experience managing a brand across multiple markets,

-Have a certain level of Project Management experience, with a solid understanding of project management principles and techniques.

-Be a strategic thinker able to identify long-term opportunities and trends.

-Experience in Fashion Marketing is desirable.

Application Closing Date

Not Specified.

How to Apply

Interested and qualified candidates should send their CV and a Cover Letter explaining what makes you qualified for this role to: careers@femihandbags.com using the Job Title as the subject of the mail.